I carry out research and analysis in many areas of business and translate the results of the research into content for use in business decisions and in marketing. I also edit content.

Here are some examples of areas I focus on:

  • Marketing and sales effectiveness analysis
  • Analysing return on investment for change programmes and policy change
  • Using the results of analysis to achieve improved performance and smarter decision-making
  • Competitive analysis
  • Market, business and policy research
  • Customer and industry research